Avery Dennison MarComm Manager in New York, New York
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through Intelligent Labels and RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions.
Based in Boston, Massachusetts Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit www.rbis.averydennison.com.
Avery Dennison are leaders within the connected products age focussed on transforming the industries that we serve and enabling a better future for all. Avery Dennison’s intelligent labels bridge the material and the digital to help companies across a diverse range of industries bring any item to digital life. They infuse otherwise non-digital items with a unique digital identity so that companies can connect them to the internet and capture a huge range of benefits. For more information, visit www.rfid.averydennison.com
You’ll be a key member of the apparel marketing team, helping us to drive brand awareness, cultivate partnerships and plan multi-channel campaigns in key white space areas.
We’re looking for someone with a passion and knowledge of team sports and storytelling, particularly soccer and basketball. This person should be commercially driven with expertise in strategic planning and end-to-end execution of multi-channel marketing campaigns with a focus on increasing brand awareness and sales
Map short-term, near-term and long-term goals for capitalizing on white space opportunities
Work closely with commercial teams to develop robust strategies to meet these objectives
Manage campaigns from concept to delivery and ultimately measuring and refining plans based on outcomes
Strategically plan global and local campaigns, including creating content plans, overseeing content creation and mapping distribution strategies
Develop PR plans, in conjunction with existing partners, to amplify messages in target markets
Manage budget for specific growth markets and analyze return to optimize results.
Liaise with global teams for flawless campaign set-up and execution
Define go-to-market strategy for new product launches, including naming, messaging, and creative assets
Help identify white space opportunities using consumer research
Create content strategy for e-commerce platform, and oversee execution
Oversee media buying and planning to optimize commercial results
Identify influencers in the market and cultivate relationships to maximize category exposure
Leverage consumer insights to improve customer journey and satisfaction
Work with creative and product teams to develop tool kits for sales enablement
Collaborate across departments, managing and building relationships with internal and external stakeholders
5+ years in a marketing role; preferably in the B2B space
A passion for team sports
Strategically-minded and results driven
A broad-reaching global marketing communications experience in an apparel or team sports environment
Proven track record of ‘thinking outside the box’
Multi-tasker capable of managing numerous large projects simultaneously
Strong initiative to lead on projects where appropriate
Excellent interpersonal, verbal and written communications and organizational skills
Collaborative attitude with proven experience managing large projects
Excellent writing, editing, and presentation abilities
Strong ability to write and edit engaging copy/editorial in a fast-paced and deadline-driven environment
Understanding of digital marketing landscape and best practices, with an emphasis on social media, email communications, and the web
Ability to navigate, collaborate, and support various functions across the business from the C-suite to employees on the shop floor
Experience working effectively across diverse cultures and operating structures; proven ability to excel in a global environment
Hands on, solutions-oriented attitude with a strong commitment to strive for organizational success
A strong sense of integrity and ethics
Ability and willingness to travel globally
A good sense of humor
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled