Avery Dennison Events & Social Media Specialist in New York, New York
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through Intelligent Labels and RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions.
Based in Boston, Massachusetts Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit www.rbis.averydennison.com.
Avery Dennison are leaders within the connected products age focussed on transforming the industries that we serve and enabling a better future for all. Avery Dennison’s intelligent labels bridge the material and the digital to help companies across a diverse range of industries bring any item to digital life. They infuse otherwise non-digital items with a unique digital identity so that companies can connect them to the internet and capture a huge range of benefits. For more information, visit www.rfid.averydennison.com
The Events Specialist will support the Apparel and RFID/Intelligent Label divisions. The role will be responsible for developing and executing our events strategy globally. This position supports the business in its ambitious targets to raise awareness of our brand across multiple market segments, including apparel, beauty, food and aviation. Events activity will include large scale trade shows such as NRF and EuroShop, own brand events and partner activity, sponsored event activity such as Copenhagen Fashion Summit and customization events. This is a fast paced multi-faceted role that requires someone with demonstrable project management skills, ambition to play a crucial role in building the Avery Dennison brand and a passion for events.
YOUR RESPONSIBILITIES WILL INCLUDE:
TRADE SHOWS AND EVENTS
Manage the planning, production and execution of all domestic and international trade shows and events, including budget management and input on annual strategy
Collaborate with the wider Marketing and PR team to ensure all activity is aligned with the business strategy
Collaborate with the wider Marketing and PR team to create messaging, collateral and presentations associated with events
Develop and lead the project management for events globally, ensuring that each action has an owner and deadlines are met
Communicate and collaborate effectively with the wider Marketing team and business stakeholders to ensure that events meet business objectives
Manage relationships with vendors
Ensure events integrate seamlessly with multi-channel campaigns and customer communication activity
Be the main point of contact for all events planning and logistics, ensuring that sign off deadlines are met and teams are well informed
Lead the event team on the ground and ensure that events run smoothly and challenges are faced with a solution driven approach
Collaborate with the corporate social media team to ensure events and activity is promoted in the moment
Create recap decks addressing successes and key learnings
Be able to provide strategic direction for the annual events plan
Draft and prepare copy to promote the event through our website, customer communications, and post show highlights.
Assist with invoice processing and budget maintenance
Assist with arranging freight for delivery and pick up to and from show site
Be on site for all tradeshow build outs as scheduling allows; act as point person and project leader when Marketing Manager is unable to attend
Research prospective future trade shows, present ideas to Marketing Manager(s)
Research, source, and distribute props (fixture packages, display, furnishings, etc.) for trade shows and events
Manage event inventory and assets.
5 years events and project management experience in an apparel/fashion/technology environment
Experience in proactive outreach and in driving action and execution and collaborating with peers for a shared positive outcome for the business
Strength in leading and driving multiple large complex projects simultaneously
Willingness and ability to take accountability and with a positive attitude
Strategic thinker with an ability to align all activity to help drive commercial goals
Proven track record of ‘thinking outside the box’
Excellent organizational skills
Proven record of attention to detail
Excellent writing, editing, and presentation abilities, with the ability to develop engaging content for event promotion and post show recaps.
Ability to operate in a fast-paced and deadline-driven environment
Understanding of digital marketing landscape and best practices, with an emphasis on social media, email communications, and the web
Experience working effectively across diverse cultures and operating structures; proven ability to excel in a global environment
Experience working with content creators (videographers, photographers etc.)
Hands on, solutions-oriented attitude with a strong commitment to strive for organizational success
Integrity to live by Avery Dennison’s high standards of values and ethics
Ability and willingness to travel
Multi-tasker with ability to juggle multiple projects
Resourceful and self-motivated with strong networking and relationship building skills
Analytical with a strategic approach to problem-solving
Strong copywriting skills; ability to contribute creative ideas for innovative content
Tech savvy and fluent in social media platforms
Eye for design and aesthetic
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled