Avery Dennison Marketing Specialist - Events & Catalog in Miamisburg, Ohio
Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.
Avery Dennison is seeking a Marketing Specialist to join its dynamic and fast-paced Printer Solutions Division, specifically focused on driving PSD events and the organization’s print catalog.
The Marketing Specialist will support the North American commercial and innovation organizations by shaping and executing event strategies, developing and executing the print catalog and delivering sales tools to support various market segments for the Printer Solutions Division. This role is an exciting opportunity for a hands-on, driven individual looking to play a role in the PSD organization driving critical foundational marketing activities like events and catalog, with opportunity for growth.
About Your Responsibilities
Lead event planning in collaboration with Commercial and Innovation organizations, ensuring execution within budget. Event oversight will include: Planning (trade show registration and team logistics, vendor relationship management and product management), Promotions (website, partnerships, trade show advertising), On-the-ground event management and attendance (where appropriate), Post-show analysis and reporting (as required).
Lead catalog development to include: writing editorial and promotional content, vendor relationship management, creative design process, stakeholder review and alignment, mailing lists and catalog production according to schedule.
Write editorial and promotional content for the PSD print catalog, ensuring strategic and executional alignment with similar ecommerce campaigns
Assist in maintaining and developing the customer database to drive direct marketing opportunities.
Fulfill sales portal requests for print and email marketing.
Support and execute marketing plans across retail, food, and fulfillment markets, ensuring integration with overall business and marketing and communications strategy.
Bachelor’s degree in marketing with a minimum of 4+ years experience in marketing and communications.
Prior event-management experience.
Prior catalog/print-publication experience a plus.
Experience and success driving multiple complex, detailed projects simultaneously.
Proven record of attention to detail and a strong sense of urgency and follow through.
Excellent interpersonal, verbal and written communications and organizational skills.
A self-starter, with experience working effectively across diverse cultures, operating structures, and geographies.
Hands on, solutions-oriented, positive, out-of-the-box thinker with a strong commitment to strive for organizational success.
Excellent writing and editing ability, with the ability to create content which is uniquely appropriate as required across email, print, digital and social platforms; journalism, copywriting background a plus.
Ability and willingness to travel globally.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled