Avery Dennison eCommerce Manager in Miamisburg, Ohio

Company Description

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

Job Description

The eCommerce Manager will develop, execute, & manage the merchandising and eCommerce action plan to drive B2B sales and profit in our eCommerce Platform. Focus will be on supporting key B2B partners through our Distributor Portal, maintaining a profitable online store for smaller retailers, and expanding to the food service industry. Product and customer setup, activities tracking, strategy development and promotions for the platform will fall under the direction of this individual. This position will partner closely with Marketing Communications on messaging and content.

REPRESENTATIVE ACTIVITIES:

  • Work closely with Marketing, Sales, eCommerce partners, Business Development and Product Management staff in support and execution of Avery Dennison’s eCommerce Platforms.

  • Provide market, competitive, strategic and tactical information to help better introduce/implement products, programs and services and refine approach as needed.

  • Monitor marketplace participants, products, service offerings and pricing. Prepare competitive analysis as needed and recommendations to marketing and management teams as needed.

  • Product sales and Conversion rate performance monitoring and reporting

  • Project Management and partner development (External and internal IT)

  • Testing for usability across devices, browsers, and responsive breakpoints

  • Categorization: User focused Information Architecture and navigation

  • Product list management: Consistency, accuracy, completeness of content, images, assets

  • Pricing management: price list management, periodic price changes, single price corrections, bulk price breaks, uom, and temporary sales price

  • Internal search optimization

  • Product refinement development (for Search narrowing)

  • Inventory display (available/not available for online ordering/pre-order)

  • Order and Customer Service Monitoring for product, pricing, and search improvements

  • Systematic Email management: Content, testing, monitoring (Abandoned Cart, Product Reviews, other customer communications)

  • Customer Group additions and management

  • Provide revenue forecasts, merchandise assortment plans, seasonal promotions, key merchandise stories and related collateral.

  • Assist in the development of promotional and other strategies to help meet marketing and sales goals.

  • Keep informed of internal company developments to ensure timely reporting of pertinent information.

  • Provide business direction for and serve as a stakeholder in the creation of communication tools including email campaigns, print catalog, websites and online marketing material in collaboration with Marketing Communications and Creative.

  • Act as platform owner for future geographies and sub segments.

  • Review analysis of eCommerce tracking and metrics to inform product, promotional and pricing changes.

  • Act as business partner to Marketing Communications and Creative in supporting strategies and initiatives designed to enhance our overall web presence, define our market position, and leverage our eCommerce solutions.

Qualifications

  • Bachelor’s Degree required.

  • 5+ years business experience, including sales and marketing, desired.

  • Experience working as a ecommerce coordinator/manager

  • Experience with CMS systems (BigCommerce prefered)

  • Understanding of HTML5 and CSS, knowledge of limitations and restrictions of a website.

  • Excellent written, verbal communication and presentation skills.

  • Skilled in developing clear, succinct articulation of communications objectives in the form of project briefs.

  • Strong teamwork and relationship building skills.

  • Self starter with ability to work independently.

  • Understanding of applicable computer systems, such as Microsoft Office, Google and function specific software.

  • Possesses leadership, mentoring, training and project management experience and skills.

  • Strong ability to multitask.

  • Excellent organizational, people and project management skills, with an ability to openly convey information to team members in a timely, concise manner.

  • Strong customer focus and orientation.

  • Experience in updating websites and online material required. Ability to successfully partner across multiple functions in a matrixed, global environment.

  • Accountability, project ownership, and follow-through in a fast-paced environment a must.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

All your information will be kept confidential according to EEO guidelines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled