Avery Dennison Sr Product Manager, Digital in Mentor, Ohio

Company Description

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company's applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com

Job Description

Avery Dennison is seeking a Senior Product Manager, Digital to join the Label and Graphic Materials Marketing organization. This role will be responsible for planning and managing the P&L and commercial strategy for the Digital product lines in North America. The successful candidate will provide vision and direction to the organization and drive action and execution to achieve the strategic and P&L goals for these product portfolios.


  • Develop strategic and annual operating plans and lead efforts of a cross-functional team to meet evolving customer and market needs.

  • Execute a portfolio management approach to assigned products to optimize growth and profitability incorporating global approach where logical.

  • Lead customer and internal communication strategy and implementation including advertising, promotions, selling tools, e-marketing campaigns, and lead generation tools.

  • Lead execution of multi-generation product plans including: new product introductions and line extensions, product re-engineering and cost out, product promotions, data sheets, selling sheets, training and other sales tools and communication of product and service program changes.

  • Develop & execute strategies to protect and expand share in the Wine & Spirits segments using current and new product platforms.

  • Develop & implement pricing strategies to maximize product line growth & profitability.

  • Collaborate with sales force and market segment managers to support growth and/or product development initiatives.

  • Collaborate with Supply Chain and Sales in the development/implementation of service strategies & programs for assigned product line

  • Manage two direct reports (Digital business development managers) and a team product managers across multiple product areas in the Films and Paper business to drive profitable Digital growth.


  • Bachelor’s degree required, MBA preferred.

  • 5+ years experience in digital print technology is preferred

  • 8+ years related business experience, including sales and marketing.

  • Prior expertise in pressure sensitive label materials/markets or comparable manufacturing industry preferred.

  • Ability to generate support and excitement among an informal, cross-functional team in a matrixed organization.

  • Strong financial and business acumen with proven track record of results.

  • Proven project leadership and critical thinking skills. Six Sigma or Black Belt a plus.

  • Experience with product development and product commercialization processes.

  • Excellent written, verbal communication and presentation skills.

  • Strong teamwork and relationship building skills.

  • Possess leadership, mentoring, training and project management experience and skills

  • Excellent organizational, people, and project management skills, with an ability to openly convey information to team members in a timely, concise manner.

  • Experience in strategic leadership and negotiation.

  • Strong customer focus and orientation.

  • 20-30% Travel

Additional Information

All your information will be kept confidential according to EEO guidelines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled