Avery Dennison

Avery Dennison Sr. Marketing Communications Manager in Mentor, Ohio

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.

Job Description

Avery Dennison is seeking a Sr. Marketing Communications Manager to join the Graphics Solutions Team. In this role you will be responsible for coordinating the design and deployment of marketing initiatives that result in increased share, sales and profit growth to attain the business unit’s strategy goals. You will design integrated communications and programs across multiple media touch points and assist in the planning, implementation, monitoring and evaluating of marketing communications programs and campaigns using a combination of internal and external resources to support business objectives. This role will collaborate frequently with business partners throughout the organization to foster communications strategies and implement tactical plans. You will work with a team of passionate marketing and sales leaders and report to the General Manager of the Graphics Solutions division.

Key responsibilities:

  • Develop and implement annual marketing communications plans for the region that guide the delivery of strategic programs and messages to the sales value chain and partners.

  • Work closely with the NA marketing leadership team and product managers to help develop and communicate the value proposition and strategy towards the external customer, within the business unit and within Avery Dennison.

  • Support the regional business strategy and commercial execution plan, identify and agree on actions to deliver a marketing communications program.

  • Work closely with the global team on common platforms and lead key, meaningful segments across the regions.

  • Define, drive and follow up the day to day marketing communications activities as well as long-term marketing communications strategy.

  • Take concepts and translate into easy to understand quality marketing material in a highly technical B2B environment.

  • Write copy, edit and proofread marketing communication materials, print and digital.

  • Write, edit and work cooperatively with contributors to provide information content on external communications.

  • Actively drive the creation, execution and evaluation of marketing collateral, product launch and promotion campaigns to support the sales process, to increase the profitability of products and services through the utilization of communications tools.

  • Develop, execute, and measure marketing communications programs and initiatives including PR, advertising, digital marketing, trade events, campaigns and other.

  • Identify and run the regional agency network. Review work submitted by outside agencies/contractors to ensure accuracy, proper layout and copy adhering to brand guidelines.

  • Lead and handle all aspects of trade shows, promotional and/or customer events, including all logistics. Set critical metrics.

  • Champion correct usage of graphics standards, brand and corporate guidelines. Protect and promote the business brand and Avery Dennison identity.

  • Track promotion budgets and plan for purchases, including verifying invoices and various vendor logistic items.


  • Bachelor’s Degree in Advertising, Journalism, Marketing or related field required.

  • Minimum of 8+ years in Marketing Communications or Marketing management.

  • Experience in B2B marketing communications preferred, but not required.

  • Skilled in project management from the details of a specific project to managing multiple projects—simultaneously keeping in mind the “big picture” along with the minute details.

  • Creativity skills – including creative and art direction, strong editing and proofreading skills.

  • Extraordinary written and interpersonal communications skills—can craft clear, succinct communications objectives in the form of project briefs, and can create turn-of-phrase for press releases, advertising, collateral, web copy, direct mail, etc.

  • Digital marketer—has experience with email marketing, social media, paid advertising and web, tying all into business results.

  • Branding—As a brand owner, can creatively conceive and strategize brand building, while continuing to improve and support the brand, strengthening our value proposition in every execution

  • Able to meet deadlines and establish clear priorities quickly – works effectively with tight deadlines and able to handle a heavy workload, and organize and handle a multitude of different tasks in parallel.

  • Consistent track record of working across multiple divisions/operating groups and functions and juggling multiple priorities.

  • Ability to conceive, plan, execute and evaluate the whole range of communications materials – including advertising, direct mail, print collateral, electronic collateral, sales promotions, internal communications and PR.

Additional Information

All your information will be kept confidential according to EEO guidelines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled

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