Avery Dennison Marketing Communications Specialist in Mentor, Ohio

Company Description

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.

Job Description

Avery Dennison is seeking a Marketing Communications Specialist to join the Label and Graphic Materials Marketing organization. This role will partner with marketing, sales management and other key business unit partners for the Graphics Division. You will plan, execute, monitor and evaluate marketing communications programs and campaigns using an appropriate combination of internal and external resources to support overall business objectives.

You will have experience with B2B marketing and building strategy/tactics from market research. You will have demonstrated the ability to transform an annual business strategy for a large segment of a business into a marketing and communication strategy and experience of executing product launches, campaigns and marketing tactics to support their plan, as well as measuring and analyzing success. You will have a consistent record of relationship-building with agencies, as well as leadership of teams, projects and/or people and will also have a degree in communications, marketing, public relations, advertising or journalism. A portfolio of writing samples is required.

Key responsibilities:

  • Develop and support the creation and implementation of external communications strategies and initiatives to deliver a cohesive marketing communications program.

  • Monitor and analyze sample and collateral usage to ensure availability of sales support materials

  • Coordinate material orders for sampling

  • Lead Graphics Sponsorship program, communicating with requesters in a timely manner and using sponsorships and resulting photography to build brand awareness in case studies and social media

  • Work with all regional marketing, sales and technical teams to develop and communicate the value proposition and strategy towards the external customer and within Avery Dennison.

  • Dedicatedly drive the creation, execution and evaluation of marketing communications campaigns.

  • Work closely with internal and external resources to maximize creativity, productivity and cost efficiencies.

  • Involved in creating external communication tools. Champion correct usage of graphics standards, brand and corporate guidelines.

  • Write, edit and work cooperatively with other contributors to provide information content on external


  • Proofread and edit print and other forms of marketing communications materials, such as electronic.

  • Review work submitted by outside agencies/contractors to ensure accuracy, proper layout and copy adhering to brand guidelines.

  • Coordinate and support special projects such as key customer events and tradeshows.

  • Coordinate and lead the logistics of trade shows and promotional events designed to increase sales and provide publicity for the organization, its products and services.

  • Support the division website; including updating information and digital assets. Assist in the development of new media strategies.

  • Support the development and execution of all digital marketing initiatives including email marketing, automation programs and mobile marketing content management system.

  • Drive standard methodologies and consistent processes as member of Avery Dennison Communications team.

  • Able to meet deadlines and establish clear priorities quickly – works effectively under pressure and able to handle a heavy workload.


  • Bachelor’s Degree required, preferably in Advertising, Journalism, Marketing or related field.

  • 5+ years related experience.

  • Have the ability to work independently with mentorship in complex situations.

  • Has the ability to lead the completion of projects including planning; assigning, monitoring and reviewing progress and accuracy of work; evaluating results, etc.

  • Skilled in presentation creation.

  • Skilled in developing clear, succinct articulation of communications objectives in the form of project briefs.

  • Strong copywriting, editing, proofreading skills.

  • Creativity skills – including creative and art direction.

  • Possesses teamwork, leadership and facilitation skills in order to cut across many diverse functional disciplines and regional cultures.

  • Strong interpersonal and event planning skills.

  • Understanding of applicable computer systems and function specific software.

  • Proficiency in Google, Microsoft PowerPoint, Microsoft Word and Microsoft Excel.

  • Knowledgeable in digital marketing or email marketing platforms

Additional Information

All your information will be kept confidential according to EEO guidelines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled