Avery Dennison Marketing Communications Manager in Mentor, Ohio

Company Description

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company's applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com

Job Description

The Marketing Communications Manager is responsible for coordinating the design and deployment of marketing initiatives that result in increased share, sales and profit growth to attain the business unit’s strategy goals. You will design integrated communications and programs across multiple media touch points and assist in the planning, implementation, monitoring and evaluating of marketing communications programs and campaigns using a combination of internal and external resources to support business objectives. This role will collaborate frequently with business partners throughout the organization to champion communications strategies and implement tactical plans. You will work with a team of passionate marketing and communications leaders, leading our high growth segment areas and report to the North America Director of Marketing Communications.

Key responsibilities:

  • Develop and implement annual marketing communications plans for the region that guide the delivery of strategic programs and messages to the sales value chain and partners.

  • Work closely with the NA marketing leadership team and product managers to help develop and communicate the value proposition and strategy towards the external customer, within the business unit and within Avery Dennison.

  • Support the regional business strategy and commercial execution plan, identify and agree on actions to deliver a marketing communications program.

  • Partner closely with the global team on common platforms and lead key, meaningful segments across the regions.

  • Define, drive and follow up the day to day marketing communications activities as well as long-term marketing communications strategy.

  • Take concepts and translate into easy to understand quality marketing material in a highly technical B2B environment.

  • Write copy, edit and proofread marketing communication materials, print and digital.

  • Write, edit and work cooperatively with contributors to provide information content on external communications.

  • Actively drive the creation, execution and evaluation of marketing collateral, product launch and promotion campaigns to support the sales process, to increase the profitability of products and services through the utilization of communications tools.

  • Develop, execute, and measure marketing communications programs and initiatives including PR, advertising, digital marketing, trade events, campaigns and other.

  • Identify and run the regional agency network. Review work submitted by outside agencies/contractors to ensure accuracy, proper layout and copy adhering to brand guidelines.

  • Lead and handle all aspects of trade shows, promotional and/or customer events, including all logistics. Set critical metrics.

  • Champion correct usage of graphics standards, brand and corporate guidelines. Protect and promote the business brand and Avery Dennison identity.

  • Track promotion budgets and plan for purchases, including verifying invoices and various vendor logistic items.


  • Bachelor’s Degree in Advertising, Journalism, Marketing or related field required.

  • Minimum of 4+ years in Marketing Communications or Marketing management.

  • Experience in B2B marketing communications preferred, but not required.

  • Skilled in project management from the details of a specific project to leading multiple projects—simultaneously keeping in mind the “big picture” along with the minute details.

  • Creativity skills – including creative and art direction, strong editing and proofreading skills.

  • Extraordinary written and interpersonal communications skills—can craft clear, succinct communications objectives in the form of project briefs, and can craft turn-of-phrase for press releases, advertising, collateral, web copy, direct mail, etc.

  • Digital marketer—has experience with email marketing, social media, paid advertising and web, tying all into business results.

  • Branding—As a brand owner, can creatively conceive and strategize brand building, while continuing to improve and support the brand, strengthening our value proposition in every execution

  • Able to meet deadlines and establish clear priorities quickly – works effectively with tight deadlines and able to handle a heavy workload, and organize and handle a multitude of different tasks in parallel.

  • Consistent track record of working across multiple divisions/operating groups and functions and juggling multiple priorities.

  • Ability to conceive, plan, execute and evaluate the whole range of communications materials – including advertising, direct mail, print collateral, electronic collateral, sales promotions, internal communications and PR.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled