Avery Dennison Jobs

Avery Dennison

Job Information

Avery Dennison Business Development Manager - Architectural Films in Mentor, Ohio

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.

Job Description

Avery Dennison is seeking a Business Development Manager to join the Graphics Solutions and organization. In this role, you will engage end users, architects and designers for the purpose of identifying, evaluating and executing Graphics new business opportunities. You play a lead role in the development of strategic and tactical business plans to accelerate the growth of dynamic window films for Avery Dennison’s Graphics business.

Key responsibilities

  • Find opportunities and build the pipeline for graphic materials used for Architectural segment

  • Map the different sub-segments of privacy, advertising and signage sectors and identify who are the potential large end customers for Vela and other architectural window films

  • Approach, spec in Vela products, and initiate large scale project with the relevant target audience (emphasis on privacy)

  • Formulate the business models and success stories that could be then duplicated by the graphics sales team

  • Craft joint ventures with potential business partners that can generate and materialize Vela projects

  • Participate in the formulation of the marketing and promotion plan of Vela

  • Participate in Trade shows, seminars and present Vela to potential customers and partners

  • Identify strategic partnerships, build relationships and quickly work towards addressing unmet customer needs by identifying products and processes needed to meet those needs

  • Run and execute on projects relating to Vela deployment

  • Provide competitive analysis to identify new growth opportunities and execute plans to capitalize on these opportunities

  • Develop strong internal relationships with Graphics regional sales and marketing teams

  • Work with product management and extended internal team to ensure appropriate product portfolio and positioning

  • Act as voice of customer for all external sales nurturing the resource needs of the external market

  • Support market/product development initiatives including customer trials, promotional activities, trade shows

  • Monitor and report on industry trends, develop a process to communicate segment/fleet insights to commercial team which can be used to make valuable contributions at strategic converters

  • Partner with Sales to transition business development account activities during commercialization

  • Understand and communicate the decision-making process from private, public and leasing companies about the materials selection process

  • Map current business to understand price positioning strategy at each different segment


  • 60-70% Travel

  • Bachelor’s Degree required, MBA preferred

  • 5+ years business development, sales, product management, marketing or other directly related experience

  • Consistent record of developing sales and sales pipeline for new technology in the industry

  • A rounded understanding of the Graphics and window film industry, including contending products and materials

  • General knowledge of how decisions are made with key end users

  • Demonstrated successful related experience in a position that involves negotiating complex transactions with upper-level management positions or similar experience

  • Skilled in conducting required territory analysis and planning

  • Validated negotiation skills/experience

  • Strong financial skills an eye for business

  • Skilled in preparing professional written proposals

  • Strong presentation skills

  • Strong ability to work as part of a team.



Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled