Avery Dennison Jobs

Avery Dennison

Job Information

Avery Dennison Regional Commercial Director - General Retail in Dallas, Texas

Company Description

About Avery Dennison Corporation:

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.


Job Description

The Regional Commercial Leader is responsible for leading the delivery of long-term, profitable growth of one of Avery Dennison’s strategic and emerging, high-growth segments, general retail/merchandise. The person in this role will develop and execute the general/retail business segment’s strategy, aligned with Avery Dennison’s corporate strategy, and report directly to the US Commercial Director. 

The optimal candidate for this role will be a results-oriented leader with strong commercial acumen and progressive people leadership experience. This person will lead external executive level engagement and lead both dedicated and cross-functional teams to commercialize Avery Dennison’s full suite of enterprise service solutions and materials offerings. This person must be comfortable leading through ambiguity and with rapidly developing and scaling new business models.

*Remote or Hybrid if not located in Dallas


The General Merchandise Commercial Leader is accountable for all commercial aspects of the business segment and its resources. The person in this role is also accountable for managing the segment’s P&L as well as the execution of global commercial strategies and initiatives, ensuring the segment’s commercial team, along with their key functional partners, delivers financial goals. 

Formulate and Implement Segment Strategy while Advocating Planning and Performance 

  • Working closely with the US Commercial Director, develop and execute a comprehensive commercial strategy for the segment, aligned with the broader Avery Dennison and Solutions’ strategy, goals and objectives

  • Develop a deep understanding of customer needs, market trends and competitive forces

  • Work closely with cross-functional teams to develop a comprehensive strategy execution roadmap, including customer portfolio development and management 

  • Prepare annual and multi-year/long-term revenue plans to deliver against segment growth objectives and effectively communicate plans within the segment and across the Avery Dennison Solutions business 

Lead Segment Commercial Team and Collaborate Cross-functionally 

  • Build and manage a high-performing sales team that is focused on driving revenue growth, ensuring team members have the the skills and tools necessary to succeed

  • Set clear sales targets and goals. Develop and execute sales plans with the team, providing regular feedback and coaching 

  • Establish and maintain effective communication channels with the team and other stakeholders on strategy, objectives and performance 

  • Develop and proactively monitor and support team member career development

  • Provide regular updates on sales performance and progress towards personal development goals

Accelerate Sustainable Growth through Commercial Excellence

  • Lead segment adoption of full commercial excellence principles, including segmentation, go-to-market, sales enablement, etc. 

  • Develop go-to-market strategy and ensure it is effectively adopted and adhered to by the commercial team 

  • Establish performance management and tracking metrics (profitability, cost-to-serve, pipeline vitality, etc.) and ensure target attainment

  • Identify segment customer needs and build a set of portfolio of offerings to best meet identified needs

  • Lead, negotiate, and execute sales contracts with the team 

  • Partner with regional counterparts, including operations and supply chain to maintain quality, cost, and lead time requirements of customers 

Unlock and Innovate from Avery Dennison Solutions Customer Value Proposition 

  • Understand the full breadth of Avery Dennison’s capabilities and cross-functionally with functional partners and technical teams to innovate for the next generation of portfolio solutions and materials offerings 

  • Bring outside-in perspectives that challenge ways of working and that broaden the segments’ portfolio offerings

  • Act as a change champion for the customer experience, including through digital transformation

  • Represent the segment at industry and customer conferences, communicating the disruptive value of the segment’s solutions. Promote Avery Dennison’s industry leadership in the marketplace


  • Skilled in  leading through ambiguity with an agile management style 

  • Skilled in understanding, leveraging and championing digital tools to drive the business, internally and as part of Avery Dennison’s offerings to it clients 

  • Skilled in developing sales penetration and growth strategies at the segment and account level

  • Skilled in interpreting market trends and leading budgeting and forecasting efforts 

  • Skilled in communicating effectively with all levels of management on complex business issues

  • Skilled in identifying needs and driving change, with an ability to act as a change agent



  • Business management experience in a global, multinational corporation with a strong emphasis on sales and business development

  • Proven track record of building relationships at the executive level

  • Experience managing P&L of a medium scale, in a complex business ecosystem 

  • Progressive people leadership, including a cross-functional team management 

  • Demonstrated successful in a commercial position that involved negotiating complex transactions with upper-level management, or similar experience

  • 10+ years of successful commercial or related business development experience, retail/general merchandising experience preferred

  • Bachelor's degree, MBA or equivalent preferred 

  • Ability to travel both domestically and internationally may be required up to 30% of the time.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.



All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled