Avery Dennison Jobs

Avery Dennison

Job Information

Avery Dennison Digital Solutions Product Line Manager in Dallas, Texas

Company Description

About Avery Dennison Corporation:

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

Job Description

As a  Product Line Manager - Digital Solutions you are responsible for understanding the market for Avery Dennison’s products and solutions and developing a product line strategy that identifies and exploits key profit pools to enable top and bottom line growth in collaboration with the Digital Solutions Director.  You will focus on our digital solutions category, specifically focusing on innovations and evolutions for the future of our digital product line. Your role will support the development of innovative products and solutions for the organization. As a Product Line Manager, you would be directly responsible for the creation and delivery of a product solution based on a business case and brief developed in collaboration with technical innovation, commercial, and operations. 

You will partner with the solutions enablement team and different divisions within our organization to build and execute on the digital product line strategy. Key Stakeholders will be the Commercial, Atma.io, Business Development, Innovation, Operations, Global Procurement, and Global Product Development  teams with whom you will develop specific value propositions that convert into new or incremental sales for the digital category in partnership with the Digital Solutions Director.

Responsibilities extend to relevant product planning and execution throughout the product life cycle, including gathering and prioritizing product and customer requirements, defining product vision and project scope, and working closely with internal teams to ensure business objectives and customer needs and expectations are validated and met.


Activities may include, but are not limited to:

  • Own the strategy for the development, deployment and successful delivery of the digital solutions product line

  • Drive product line strategies in conjunction with the Digital Solutions Director and product roadmap development

  • Support the implementation of category portfolio strategies and evolutions by building and contributing short and long-term strategies for your product line

  • Define and drive new product plans including preparing and presenting briefs, strategy and key targets to key stakeholders to ultimately deliver a successful solution rollout

  • Defining product features and user experience requirements, and ensuring that they are well documented and communicated to the development team

  • In conjunction with Digital Solutions Director, provide new product direction to the Technical Selling team where applicable to enable product launch training and appropriate customer conversations

  • In collaboration with the project management team, drive new product innovations through commercialization from discovery to project close

  • Own sustainability evolutions and product transitions within your product line; collaborating with the sustainability team on studies and goals and the commercial team on revenue mapping

  • Partner with global procurement to help source in-region suppliers for raw materials and products where needed

  • Validate back-end support is in place and readily available for new product launches and expansions, including data management, capacity planning, raw material readiness, and alignment of resources

  • Managing the product lifecycle from ideation to launch, and making recommendations for product enhancements and updates

  • Monitoring and analyzing product performance metrics, and making data-driven decisions to optimize product performance and customer satisfaction


  • Structured understanding of the operational digital category and associated evolving technologies 

  • Proven track record in defining, launching, evolving and sustaining products

  • Technically conversant with working knowledge of the technology, and application of products within the digital category

  • Strong influencing skills and ability to champion products both cross functionally and vertically with the ability to establish global partnerships internally and externally

  • Ability to identify key stakeholders to drive commercialization and negotiate with key decision makers

  • Having an eye for detail and working in an organized fashion, maintaining product and project progress records

  • Excellent written and verbal communication and presentation skills in English

  • Work experience in the Apparel manufacturing, materials  or trim management  field is strongly preferred

  • Work experience in product line management in an international business, ideally in targeted markets is advantageous

  • Willingness to travel globally for about 20% of the time

  • Bachelor’s Degree (or equivalent)


The ideal Digital Solutions Product Manager should have excellent communication and leadership skills, a strong technical background, and experience working in agile development environments. They should also be customer-focused and data-driven, with a track record of delivering successful digital products that meet customer needs and business objectives.


Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled