Avery Dennison Demand Generation Lead in Dallas, Texas
Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.
Are you goal-oriented? Do tough challenges encourage your best work? We’re looking for a dedicated, strategically-minded, digitally-savvy individual to help build an elite marketing team for Avery Dennison Apparel Solutions. As we look to build our infrastructure, we’re looking for a dynamic problem solver who thrives when faced with new challenges - and will be able to apply the tenets of digital marketing to a variety of sales channels and situations. You’ll expand your marketing repertoire while working with a dynamic, hard-working team in a high-energy global environment.
Day-to-day Activities :
Implement a marketing plan with a mix of programs and channel initiatives that can predictably drive revenue growth for both existing customers and new prospects
Execute Account-Based Marketing strategies sought at winning specific targeted accounts in conjunction with sales and improving our conversion rates
Determine and achieve critical metrics
Partner with the sales team to ensure marketing meets its part of the SLA and ensure the sales team is follows up on marketing demand to lead to predictable revenue
Drive strategy and execution for demand generation campaigns across all digital and offline channels optimizing revenue contribution
Track and report marketing and revenue progress to the marketing and sales team
Focus on the development and management of digital assets (website, landing pages, emails content, and ads), working cross-functionally with individual contributors, agencies, and contract partners
Champion A/B testing and marketing best practices across the organization
Support executives in defining organizational goals and strategic plans
5+ years of marketing communications or marketing operations experience in a dynamic, fast-paced, demanding professional environment
5+ years of leadership experience with demand generation professionals
Recognition as a creative marketer who has a test-learn-refine mindset and has run a high-velocity demand generation function
Balance of left-brain data obsession and right-brain creativity
A strong background delivering results across all online and offline demand generation channels and significantly scaling revenue contribution
Understands alignment and comfortable working with senior sales and commercial leadership.
In-depth knowledge of marketing channels and funnels
Shown expertise in both influence and conversion.
Excruciatingly detail-oriented with the ability and desire to address unique challenges with creative solutions
Highly motivated, self-starting nature; you respond positively to moderate guidance yet are capable and comfortable with independent critical thinking and problem-solving
Out-of-this-world project management skills with the ability to multi-task and complete projects perfectly under tight project deadlines
Avid learner who prefers to formulate a hypothesis before asking someone else for the answer
Agility is key; ability to pivot and adapt in a quickly changing environment, without worry
Stellar interpersonal skills and ability to work and communicate with a wide array of people
Experience with marketing automation (Eloqua) & Oracle Sales Cloud greatly beneficial, but not required
Hands-on experience with different digital platforms
Results-oriented, with a strong aim to hit goals and KPIs
Relevant knowledge of marketing strategies and the current digital landscape
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
We do not accept unsolicited referrals or resumes from any source other than directly from candidates using their personal email addresses.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled