Avery Dennison Jobs

Avery Dennison

Job Information

Avery Dennison Customer Product Development Generalist in Dallas, Texas

Company Description


Avery Dennison is Everywhere You Look. Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at www.averydennison.com.


Built on a legacy of innovation and materials science, Avery Dennison has embarked on a new era of opportunity. This is an opportunity to take the functional and traditional label and enable it with digital technologies that can give every item a unique digital identity and digital life.

This “intelligence applied” technology has the capability to enable a world of connected everything. A world where the 'who, what and where' of every physical, become points of irrefutable fact and absolute visibility. Provenance, authenticity, sourcing, history, real-time location; guaranteed for businesses and consumers throughout the entire supply chain and all the way to the home. At its most simple, a company with a legacy in “making labels” becomes a category-leading technology company making the Internet of Things a positive, transformative, world-wide reality for all of us. The label has always told us something about the product. Now it can tell us everything.

In February 2020, Avery Dennison acquired Smartrac, a leading manufacturer of RFID products. Combined with the Intelligent Labels business, we will leverage our deep industry knowledge and know-how in technology and innovation, R&D, quality and service to drive RFID and technology adoption across multiple industries. And we want you to be part of our journey!

Job Description

Customer Product Development (CPD) Generalists leads the product development process by defining new program requirements in collaboration with the sales teams, from point of initiation to customer approval. This position coordinates new developments across multiple customers and product lines. CPD Generalists provide product knowledge within our Heat Transfer, Woven, Printed Fabric, and Paper product lines by bringing insights, solutions, and options to the sales team and the customer. CPD Generalists partner closely with our Global Program Deployment (GPD) team to deploy new items into production.

Your Responsibilities

  • Partner with Commercial team on developing product opportunities to drive key initiatives and achieve sales objectives for assigned accounts.

  • Effectively manage product development process from customer briefing to artwork development, costing/pricing, sampling, and final approval.

  • Guide customers to the greatest value solution for their branding needs by gathering product specifications for new programs, or redesigns of existing programs, and re-engineering options to meet target prices.

  • Coordinate with GPD team and variable data end-to-end specialists to deploy new items to production.

  • Prepare global price proposals using established tools and guidelines and escalate price approval in competitive situations.

  • Participate in store audits, customer meetings and calls, and the creation of the selling narrative, as needed.

  • Remain current on industry trends and product innovations to effectively partner with customers in leveraging Avery Dennison solutions.

This role can be based in Vancouver, Dallas, or Seattle.


  • Technical knowledge of printing, weaving, heat transfer, variable data, and manufacturing strongly preferred.

  • 2+ years of experience in new product development.

  • Knowledge of the retail, apparel or label industries.

  • Passion for products, trends, insights, possibilities, and development.

  • Ability to establish and maintain strong customer relationships.

  • Demonstrated ability to be highly organized while managing multiple projects to completion against tight deadlines.

  • Highly effective oral and written communication and presentation skills. Thrive in a collaborative, matrixed environment, coordinating with multiple people and global functions.

  • High level of PC skills, including use of Word, Excel, ERP (Oracle preferred), pricing tools, product/customer databases.

  • Solid mathematical skills for pricing.

  • Bachelor’s degree or equivalent knowledge gained through training and experience.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled